It started as an inside joke within the Trib3. When people would come into the shop and say "this shop reminds me of home" that's when we knew where we're doing something right!
When people opened our door and crossed our threshold we aimed to transport people to a different space. "It's Stephenville out there but it's Stephenchill in here" we would say.
So we decided to make that a part of our brand, our mission, and also some dope shirts as well.