It started as an inside joke within theTrib3. When people would come into the shop and say "this shop reminds me of home" that's when we knew where were doing something right!
When people opened our door and crossed our threshold we aimed to transport people to a different space. "It's Stephenville out there but its Stephenchill in here" we would say.
So we decided to make that apart of our brand, our mission, and also some dope shirts as well.
* Font color on gold tank is white and not navy.